Scrapy installed, but won't recognized in the command line

I installed Scrapy in my python 2.7 environment in windows 7 but when I trying to start a new Scrapy project using scrapy startproject newProject the command prompt show this massage

'scrapy' is not recognized as an internal or external command,
operable program or batch file.

Note:

I also have python 3.5 but that do not have scrapy
This question is not duplicate of this

Solution

See the official documentation.

Set environment variable
Install pywin32