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htmlemailhyperlinkgmail

How can I set such "track" link in gmail?

I saw the following "Track order" link in Flipkart's order confirmation mail (gmail):

Screenshot

How do I acheive this? I don't know what it is called, so don't know what to search for. I apologize if this question is already asked.

Solution

  • This is done using an Email Schema via schema.org.

    Google uses this service to allow rich markup of emails (https://developers.google.com/gmail/markup/overview)

    You will need to register with Google and comply with their guidelines in order to use a schema in an email to provide a deep-link to your website.

    The guidelines are located here: Registering with Google

    In Summary:

    • Emails must be authenticated with SPF or DKIM
    • Emails must come from a static address and must follow Google's Bulk Sender Guidelines
    • The link must be to a specific page on your website and the label should clearly reflect the intent of the action

    There's a few more, but these are the main requirements. Once you comply, you need to email [email protected] to allow Google to ensure you comply with the requirements and white list your domain for deep-linking.