I'm using Facebook analytics in my Android app to log app events - I'm seeing the correct tracking of app events and am able to view them in my Facebook App Analytics dashboard.
However, I have no idea where parameters that I attach to each event are displayed. Some of them are automatically summed and shown - for instance, purchases or other values. For other, string-based parameters, however, I'm unable to figure out where I can view them.
As an example:
Say every time something goes wrong in my app, I log an event named "Error". I then pass the parameter named AppEventsConstants.EVENT_PARAM_DESCRIPTION a string description - so this might be "App Crashed" or "No Internet Connection" or something. Let's say one of each happens.
When I go to view my analytics, I will correctly see that there have been two "Error" events. But now I want to know whether these were instances of "App Crashed" or "No Internet Connection" - presumably that's what the point of the parameters is. How do I do this? I've googled and clicked everything I can think of, but haven't found a way to see the parameter breakdown of an event.
Yep, its not simple to find that information. You will need to use Segments in Facebook Analytics for that. Go to Segments and try creating a new segment. Define Condition Type as "Events". Then select the Event then you want to include. After that, select the option of "Refine". This will show you "Select a Parameter". Here you can select the parameter that you want to see and its value. Save this segment, and use it in any chart you want.
Unfortunately, that is the best way I have found, though it is not as straightforward as it should be.