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google-analyticsuniversal-analytics

Universal Analytics, will this work: Remarketing + Anonymise IP?

So I need to have this feature in Analytics code to anonymize IP from the visitors:

ga('set', 'anonymizeIp', true);

But I also need remarketing for AdWords campaigns:

ga('require', 'displayfeatures');

So my question is: will remarketing work with anonymize IP?

Solution

  • Yes, this will work. Remarketing does not depend on the IP address, it uses the (3rd party) cookie from the Google display network.