How to use "offers" for small business that offers childcare services?

Question

Using Google Rich Snippet to present my business as ChildCare ("A Childcare center.") how I can point to the services (programs) which I am offering in the facility as Offer in itemprop="offers"?

For example I am offering 3 services (programs) in the childcare like programs for "Infant, Toddlers, and Preschoolers". How I can use the offer to point these services and their options?

Answer 1

If you want to model the services as Offer, you can use the makesOffer property from ChildCare:

<div itemscope itemtype="http://schema.org/ChildCare">

  <div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="name">For Infants</span>
  </div>

  <div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="name">For Toddlers</span>
  </div>

  <div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="name">For Preschoolers</span>
  </div>

</div>

If you want to model the services as Service, you can use the provider property from Service:

<!-- because itemref gets used, this element may not be a child of another Microdata item -->
<div itemprop="provider" itemscope itemtype="http://schema.org/ChildCare" id="the-childcare-business">
</div>

<div itemscope itemtype="http://schema.org/Service" itemref="the-childcare-business">
  <span itemprop="name serviceType">Childcare for Infants</span>
</div>

<div itemscope itemtype="http://schema.org/Service" itemref="the-childcare-business">
  <span itemprop="name serviceType">Childcare for Toddlers</span>
</div>

<div itemscope itemtype="http://schema.org/Service" itemref="the-childcare-business">
  <span itemprop="name serviceType">Childcare for Preschoolers</span>
</div>

The main difference is that you may provide a price (price/priceCurrency) for an Offer, but not for a Service.

You could of course also use both types.