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structured-data

structured data for free SoftwareApplication

I have structured data for SoftwareApplication in HTML page like this:
https://developers.google.com/structured-data/rich-snippets/sw-app

But if I check my structured-data: https://developers.google.com/structured-data/testing-tool/

Its have warning: offers: missing and recommended

My Android application is free. How can I write this for free App?

<div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    Price: $<span itemprop="price">1.00</span>
    <meta itemprop="priceCurrency" content="USD" />
</div>
Solution

  • For the Offer, a price of $0 is valid and what Google SDT expects in this case. 

    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    Price: $<span itemprop="price">0.00</span>
    <meta itemprop="priceCurrency" content="USD" />
</div>

    If you don't want to show the price, you can use meta tag again for price.

    <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <meta itemprop="price" content="0.00" />
    <meta itemprop="priceCurrency" content="USD" />
</div>

    In general though, Google wants you to show the price to the user since it might create misleading or deceptive search experience. See policy: https://developers.google.com/structured-data/policies#non-visible_content_and_machine-readable_alternative