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google-analyticsuniversal-analyticsmeasurement-protocol

What type of Google Analytics Property for Measurement Protocol?


When setting up Google Analytics Measurement Protocol what type of Google Analytics Property should I create?

There does not seem to be a "Universal Analytics" or "Measurement Protocol" option, which is the source of my confusion and the reason for my question.

The two choices are Web Site and Mobile Application, and both seem to need configuration beyond what is suggested as the requirements in the Measurement Protocol page.


Solution

  • The Measurement Protocol is property-agnostic. If you go to this hit-builder site, https://ga-dev-tools.appspot.com/hit-builder/, you will notice that it doesn't ask what type of property you are using (ie. UA vs classic GA). It just needs to know the property ID, type of hit, client ID, and version number.