Is there a way to use Google AdMob in Windows 10 Universal Apps?
According to my reasearch no, but maybe someone here knows something I don't. I've tried using this tutorial https://developers.google.com/admob/wp/quick-start but it seems that in only works for Windows Phone 8 (as stated there).
In microsoft ad mediation description it is openly stated that AdMob is not supported - https://msdn.microsoft.com/en-us/library/windows/apps/xaml/mt219688.aspx.
So is there hope to utilize Google AdMob in Windows 10 Universal Apps?
Currently, Windows 10 isn't supported. You can follow the official Windows Phone admob developers forum for updates on this.