I tend to do a lot of projects on short deadlines and with lots of code that will never be used again, so there's always pressure/temptation to cut corners. One rule I always stick to is encapsulation/loose coupling, so I have lots of small classes rather than one giant God class. But what else should I never compromise on?
Update - thanks for the great response. Lots of people have suggested unit testing, but I don't think that's really appropriate to the kind of UI coding I do. Usability / User acceptance testing seems much important. To reiterate, I'm talking about the BARE MINIMUM of coding standards for impossible deadline projects.
Not OOP, but a practice that helps in both the short and long run is DRY, Don't Repeat Yourself. Don't use copy/paste inheritance.