We run a whitelabeled site builder -- think squarespace or shopify (different market, though). We currently host on Heroku, but need to be able to offer customers an IP address so they can easily point their naked domains at our service. Although I want to move to AWS at some point, we're a bit short on resources right now, so I need an interim solution for this.
It seems like I should be able to set up a simple proxy server behind a static IP on Route53 or something that would proxy traffic to our Heroku app. But I've little experience with this sort of thing and don't know A) if this is actually the right way to go about it, B) resources to look at or the right tools to check out, or C) if there are commercial services that would be easier temporarily than running it ourselves.
Thanks in advance for any pointers!
PS - Believe me, I know this is sub-optimal, but there are a number of reasons we definitely have to offer an IP.
You could certainly do this, since a proxy or hand-made LB within EC2 can shuttle traffic off to wherever you need. So HAproxy running on an EC2 instance could pass traffic over to Heroku for you.
However, I see this was posted about 6 months ago and I know Heroku has just reconfigured pricing. So maybe that is encouragement to move into AWS now. My only real worry about your above solution is latency. What if you ran an EC2 instance with Varnish to cache your Heroku app(s) and try to mitigate any sluggishness?