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What is the purpose of <meta itemprop=" ">

I saw that many web developers include in tag

<meta itemprop="name" content=" ">
<meta itemprop="description" content=" ">
<meta itemprop="image" content=" ">

I don't understand what is the purpose of this meta tags

Solution

  • It may be for schema.org micro-formatting which is meant to increase SEO.

    "Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!"

    You can read the documentation here : https://schema.org/docs/gs.html