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emailgoogle-analyticsutm

Email link tracking without using utm parameters?

I would like to start tracking email visits to give them an email medium using GA campaign parameters

However I'm not happy with the long utm link parameters; they are unsightly and also prone to getting shared inappropriately, as many people won't take the time to remove them when copying and pasting a link after viewing a page.

Is there a way to track email traffic without having such a URL?

Solution

  • If long URL is your only concern, you could use http://wistia.com/blog/fresh-url to cleanup the URL once a visitor lands on your website.

    It works with major analytics tools and won't affect your tracking.