Xcode 6 and Embedded Frameworks only supported in iOS8

When using an embedded framework (dyld) in Xcode 6.0.1 with deployment target less that iOS 8 I get:

Build is successful
Runtime library loading error

Error:

dyld: Library not loaded: @rpath/ObjectiveLyricsTouch2.framework/ObjectiveLyricsTouch2        
Referenced from: /private/var/mobile/Containers/Bundle/Application/DC65ACA9-98E5-46CD-95F8-829D3416F6C0/musiXmatch.app/musiXmatch
Reason: image not found
(lldb)

Solution

For some time I was thinking that this is my problem as well, but for normal apps (non-iOS-8-extension) you just need to change one build setting in your casual Xcode 6 iOS Universal Framework target (set Mach-O Type to Static Library):

Set it to Static Library

There should be no problem with iTunes Connect and iOS 7 after that :)