Distribute enterprise IPA using local server

I am trying to share my enterprise build via my server. First of all, I want to test process on my local server. The problem is that app was not installed on my device.

I tried to install app in 2 ways:

1. Open direct link for .ipa file. Safari just displays file picture, name and size

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2. Open link for distribution .plist file. I was guided by this answer. Safari says app cannot be installed

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Solution

The problem seems to be that the server you deployed your .ipa/.plist files to doesn't have a valid https certificate. See this question for solutions and an easy workaround using Dropbox.