I would like to specify an abbreviated Start Menu name for a click once application similar to SQL Server Management Studio (SSMS) or Microsoft Test Manager (MTM). The goal is to have the ability to hit Windows key + r, type the first letter of each word in the application name, and run (ex: type 'MCD' to launch 'Model Car Designer').
NOTE: I don't simply want to change the Start Menu name.
It just boiled down to creating a new key in the registry. This blog post helped get me down the right path.
The new key I created had the same path as my application but I named the key the acronym ('MCD' in the question's example).