Search code examples
google-tag-managerab-testing

Google Tag Manager and AB Testing for mobile


I defined a new ab testing experiment using google tag manager for my android But seems whatever I am trying to do I always get the default value. I couldn't find to much documentation about google ab-testing for mobile. Does anyone know how to define it properly?


Solution

  • A/B tests will always show you the same test on the same device. This is needed to produce accurate test results. Otherwise, you can't be certain the user was swayed by the variant or that the user was simply ready to respond.