what is the difference between like and visit on a facebook page

Question

Some of the facebook pages has a visit count apart from like counter as shown in the snapshots

This is the page maintained by me, https://www.facebook.com/keralarecipe

image 1

This is another page having visit count, https://www.facebook.com/wpartist

image 2

What actually the visit counter is counting.

Answer 1

The visits metric shown on the Facebook Page is the number of checkins made to this Page's location.

Have a look at the Graph Explorer query for your examples:

1)

https://developers.facebook.com/tools/explorer?method=GET&path=keralarecipe%3Ffields%3Did%2Cname%2Ccheckins%2Clikes&version=v2.1

{
  "id": "353392871360845", 
  "name": "Kerala food recipes", 
  "checkins": 1, 
  "likes": 11701
}

2)

https://developers.facebook.com/tools/explorer?method=GET&path=wpartist%3Ffields%3Did%2Cname%2Ccheckins%2Clikes&version=v2.1

{
  "id": "554284091263282", 
  "name": "Wordpress Developer & Designer", 
  "checkins": 16, 
  "likes": 29412
}