How to "developer reject" an app in iTunesConnect after the Sep 2014 changes

I uploaded a binary but before submitting it for review I realized that the Product Name in the Build Settings wasn't correct. I fixed the issue and tried to upload the binary again, but ran into the version 1.x already exists issue while doing that. So I thought I'd just submit this, manually reject it and upload the fixed one.

But with the latest changes in iTunesConnect, like a lot of other stuff, the option to reject my binary seems to be tactfully hidden or completely missing. How do I reject my binary in the latest (Sep 14) iTunesConnect dashboard? Or what's the new process to make such changes?

Solution

This is how you developer reject.

NOTE: The assumption here is that you have successfully uploaded and submitted a binary to iTunes.

Login to your iTunes account and make sure you are on the version of the app that you want to remove. In my case I had v5.1 already approved and I wan to reject v5.2
Now click on the link that says remove this version from review
After that scroll down and see the red circle that shows up next to your binary. Click that and remove your binary
Now go back to your Xcode, bump up your build version and then upload a new binary to iTunes. If you don't bump up your version then you will get an error saying that the build already exists there. NOTE: There is no way to remove the old build version. If you developer reject multplie times then there will be multiple build versions there
Select your new bumped up version and then click Save button and then Submit button.

See these screenshots.

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