Google Analytics Enhanced Ecommerce - Track Product View with 'event' rather than 'pageview'

Is this acceptable? Calling the pageview in the header, and then sending an event(s) further down the page?

//head
ga('create', 'UA-XXXXX-Y');
ga('require', 'ec');
ga('send', 'pageview');  

//inside product details/body
ga('ec:addProduct', {
  'id': 'P12345',
  'name': 'Android Warhol T-Shirt',
  'category': 'Apparel',
  'brand': 'Google',
  'variant': 'black'
});

ga('ec:setAction', 'detail');
ga('send', 'event')

Would this be better practice?

//head
ga('create', 'UA-XXXXX-Y');
ga('require', 'ec');

//inside product details/body
ga('ec:addProduct', {
  'id': 'P12345',
  'name': 'Android Warhol T-Shirt',
  'category': 'Apparel',
  'brand': 'Google',
  'variant': 'black'
});

ga('ec:setAction', 'detail');


//somewhere near footer
ga('send', 'pageview');

Solution

In terms of the syntax for the event push, when you send an event to GA, you have to include the category and action (as specified here https://developers.google.com/analytics/devguides/collection/analyticsjs/events). So you would have in your event push:

ga('send', 'event', 'eventCategory', 'eventAction');

Your eCommerce transaction looks fine.

Not sure about the strategy of sending an event with your pageview though. Usually an event is associated with some action (like a button or link click).

Hope this helps.