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what type of url are both seo and user friendly?

What should be preferred url and why for seo and human out of

  1. www for ex: www.discountbox.in or
  2. non-www based url`s for ex: discountbox.in

On the similar lines do we need to have url`s like: http://www.example.com/products/dresses/green

instead of: http://www.example.com/products?category=dresses&color=green

to be more seo friendly?

Any help will be greatly appriciated.

Solution

  • Both of the examples above are user friendly, but http://www.example.com/products?category=dresses&color=green includes '=' and '?' characters which might seem confusing to the user.

    Best Practices

    • Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site.
    • Try using your directory structure to indicate the type of content found at that URL.
    • Remember that the URL is displayed as part of the search result[Google].
    • Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help.

    Avoid

    • Having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/page.html"
    • Using directory names that have no relation to the content in them.

    Source: Google's SEO Guide pg. 8