When using the iTunes Link Maker one gets an http-Link, which is pretty nice, since it work also on non-iOS-devices.
But when exactly does the redirect to the app happen, when I use it on a web page?
Aparently it's the iTunes website which redirects based on user agent string – or a combination.
When opening the http-URL with a browser with the iPhone's user agent string I get a 301 return from the iTunes webserver to the App's URL scheme itmss://