Looking at Apple Website they do an outstanding job with the quicktime movies they show off to their users. When I've included quicktime links before, the player that actually shows to users is quite bland, and across browsers really differs from what it looks like in safari, chrome, ie, firefox. Apple seems to handle all these conditions quite well. Is there some kind of open source player that I can use (NOT FLASH) to accomplish the same thing they are doing? If apple is doing it, I would assume there is a way to duplicate this process, and I know with HTML 5 there are ways, but with html5 not fully supported yet, I was looking for something else that may be able to handle it currently..
Thank you in advance.
======= UPDATE SOLVED =========
I've solved this, after a while of working I found a little Gem on the apple site that was well hidden away. Using Apple Documentation - Found to the left of me, there is a ac_quicktime.js javascript file which swaps in an OGG File incase the browser does not support the nice looking Quicktime X player. Now OGG conversion took me a bit of time to do, but I was finally able to convert this in ffmpeg theora. Using this it worked perfect. Thanks for the suggestions everyone! Hope this helps someone else as I've already used it in a handful of different areas!
Other sites that helped with this process:
Lastly make sure your .htaccess file is able to serve up .ogv files otherwise this one could stump you for quite a while if you aren't reading carefully.
AddType video/ogg .ogv
AddType application/ogg .ogg
I see that you've found Apple's solution, but you may also want to take a look at SublimeVideo and Video for Everybody, which aim to create similarly nice and compatible players.