I am responsible for maintaining the web site of a Music Festival. Recently, I discovered Google Knowledge Graph. When user's search for the Music Festival by name in Google, I want my information to appear on the right hand panel (the knowledge graph). e.g. the festival dates, location, etc...
How do I get my information into the Knowledge Graph and instruct Google to display it on the search results page?
Google primarily uses Freebase.com, which is user-editable, however, from what I've seen, Google seems to require that items entities have Wikipedia articles connected with them.