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emailemail-attachmentsspamspam-preventionemail-spam

Serve images in emails from http or https?


Does it make a difference at all whether I serve the images in an email campaign from an encrypted domain? Will this make emails less likely to end up in a client's spam folder?


Solution

  • It doesn't make a difference. Almost everyone uses http:// without any spam hit, so there is nowhere for https:// to improve on that, even though spam filters are an accumulative score.

    If there was something in either your content or reputation flagging you as spam, having https:// linked images wouldn't award you any 'bonus points' to save the day.