As part of a PCI-DSS audit we are looking into our improving our coding standards in the area of security, with a view to ensuring that all developers understand the importance of this area.
How do you approach this topic within your organisation?
As an aside we are writing public-facing web apps in .NET 3.5 that accept payment by credit/debit card.
Consider asking your QSA or ASV to provide some training to your developers.