Why does bios read at partition's boot record at 0000:7c00 ? What is special about that address ? what ':' doing in referencing an address ?
The ":" is a holdover from segmented memory days, when PCs ran in real mode and could only do 64K at a time. The number to the left of the ":" is your segment, the number to the right is your address.
The windows debug command accepts this notation if you want to poke around in memory yourself:
C:\Users\Seth> debug
-d0000:7c00
0000:7C00 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C10 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C20 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C30 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C40 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C50 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C60 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
0000:7C70 00 00 00 00 00 00 00 00-00 00 00 00 00 00 00 00 ................
With regard to this particular address, it's just an address that was picked to load the MBR, See: https://web.archive.org/web/20140701052540/http://www.ata-atapi.com/hiwmbr.html
"If an MBR is found it is read into memory at location 0000:7c00 and INT 19 jumps to memory location 0000:7c00"