Researching lists, it appears they have an SEO advantage. After reading this article, particularly the section on 'definition lists', I can't help but notice that definition/description lists look very similar to a typical large body of text (header -> paragraph, header -> paragraph etc).
Obviously CSS can style the <dl>
and <dt>
tags as needed, so my question is:
If it gives you an SEO advantage, why isn't everyone using definition/description lists for the bulk of their online content?
it appears they have an SEO advantage
What should this be, a "SEO advantage"? Good web search engines try to understand the content of a page. The page author defines the structure of the content by using HTML, which might help search engines. Now, if the content contains a list, it is a very good idea to use the corresponding HTML element for lists → here you have your "SEO advantage". In the same way, you use the heading HTML elements if you have a heading in your content. And yes, these also offer "SEO advantages" … for headings, that is.
But this doesn’t mean that there is any benefit in using list (or heading) elements for content that is not a list (or a heading). Otherwise …
<ul>
<li>Why</li><li>not</li><li>use</li><li>lists</li><li>for</li><li>words</li><li>in</li><li>sentences</li><li>?</li>
<li>O</li><li>r</li><li> </li><li>l</li><li>e</li><li>t</li><li>t</li><li>e</li><li>r</li><li>s</li><li>?</li>
</ul>
Always use HTML elements exactly in the way they are defined in the specification. Otherwise all consumers (browsers, search engines, screen readers, …) will have a hard job.
And this doesn’t mean that it would be inappropriate to use dl
in your case. It depends on your content. A dd
can certainly contain p
elements. But note that in HTML5 you can’t use headings in dt
.