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google-apps-scriptgoogle-analytics-apigoogle-ads-api

Analytics metrics e.g. visitBounceRate, AvgTimeOnSite NOT accessible via AdWords API?


I am developing a bid management application for Google AdWords. For several internal predictions i would like to use not only the standard AdWords metrics but also some (OnPage)-Analytics metrics like visitBounceRate & AvgTimeOnSite.

Both accounts are linked properly and I can pull these data directly from AdWords using AdWords Scripts in the AdWords interface. Unfortunately i can't figure out how to pull these metrics directly via the AdWords API. There are no reports containing these metrics.

My workaround is to utilize both APIs, AdWords & Analytics, and then match the data. But that seems a little overloaded.

Is there a way to access these metrics directly via the AdWords API or is this planned for the near future?


Solution

  • Takeshi Hagikura (AdWords API Team) stated: "Unfortunately it's not supported to pull the Analytics metrics from AdWords API and is not on the roadmap."