I've done basic work suggested by Google and others to improve Google ranking. What are the 'specific' things I should do with Zend Framework (or in general any MVC architecture) to make it better? It seems all the usual methods aren't working that well with Zend Framework.
There is nothing special to ZF or any other MVC framework. The only ZF-specific thing I can think of is that in ZF you can use the router and routes to create those nice looking URLs that people claim to be SEO friendly. Also, you can use the headMeta helper to create metatags but that's basically all...
There is no magic trick to it.