I'm trying to write R code for a choice-based conjoint study. I can create a factorial design using AlgDesign or conjoint - however, there are combinations of attribute levels that should not be together Using an example from the web:
#Creating a full factorial design
library(AlgDesign)
ffd <- gen.factorial(c(2,2,4), varNames=c("Discount","Amount","Price"), factors="all")
ffd
Discount Amount Price
1 1 1 1
2 2 1 1
3 1 2 1
4 2 2 1
5 1 1 2
6 2 1 2
7 1 2 2
8 2 2 2
9 1 1 3
10 2 1 3
11 1 2 3
12 2 2 3
13 1 1 4
14 2 1 4
15 1 2 4
16 2 2 4
But what if "Discount" 2 ("no discount") should never be paired with "Amount" 1 ("20% discount")
Is there a way to tell AlgDesign or conjoint or some other factorial design to remove any prohibited pairs from the design?
Any advice would be appreciated.
You could always generate ffd
as you did there, and then remove rows which meet your criteria, e.g. ffd$Discount == 2 & ffd$Amount==1
. The easy-ish way is to keep all the rows which do not meet the condition:
ffd<-ffd[(ffd$Discount != 2 | ffd$Amount != 1),]
Repeat for each condition you want to reject.