In my application I need to have one link which is directly conncect to the app store and it is the link of my application on iTunes App Store. Can anyone please let me know how to do it?
You can now use Short Links:
appstore.com/exampleappname
Just strip all white space from the app name. More in this Apple tech note:
https://developer.apple.com/library/ios/qa/qa1633/_index.html