I was looking at YouTube's HTML source code for video pages and saw these tags:
<div id="watch7-container" itemscope itemtype="http://schema.org/VideoObject">
<link itemprop="url" href="http://www.youtube.com/watch?v=ikbEBp5BeCM">
<meta itemprop="name" content="THE TEST">
<meta itemprop="duration" content="PT1M10S">
<meta itemprop="unlisted" content="False">
<link itemprop="embedURL" href="http://www.youtube.com/v/ikbEBp5BeCM?autohide=1&version=3">
<meta itemprop="playerType" content="Flash">
<meta itemprop="width" content="640">
<meta itemprop="height" content="480">
Every time the value is a URL, YouTube uses the link
tag instead of the meta
tag.
http://validator.w3.org/ validated both <meta content="http://..." itemprop="url">
and <link href="http://..." itemprop="url">
as being valid HTML.
What is the benefit of doing this?
On the page for the type http://schema.org/VideoObject
you can find the "Expected Type" for each property.
For url
and embedURL
it says: "URL".
If you want to provide a URL in HTML5, you have to use the href
attribute (on link
, a
, …), the src
attribute (img
, …), or any other ways that are defined.
If you use a URL as value of the content
attribute of a meta
element, it will represent a string (looking like a URL), not a URL.
You can find the relevant part in the Microdata spec, 5.4 Values.