Amazon MWS API - How do I get product reviews from Amazon?

I am using Amazon MWS API to list our products and other things as inventory/orders management on Amazon but I am not able to get the customer reviews on our products from Amazon. Is there anyone who can let me guide how to do that?

Solution

Customer Reviews can be retrieved through the Amazon Product Advertising API, they are not available in MWS.

The ItemLookup and ItemSearch calls both have a parameter ResponseGroup which you can set to Reviews. The response will contain an IFrameURL that links to a HTML representation of all reviews of a product. Unfortunately there seems to be no way to actually pull the raw data - you'll have to parse the HTML if that is what you want to do.

This is an example of such a response (as shown here)

<ItemLookupResponse>
    <Items>
        <Item>
            <ASIN>0316067938</ASIN>
            <CustomerReviews>
                <IFrameURL>
                http://www.amazon.com/reviews/iframe?akid=[AWS Access Key ID]&asin=0316067938&exp=2011-08-01T17%3A54%3A07Z&linkCode=xm2&summary=0&tag=ws&truncate=256&v=2&sig=[Signature]
                </IFrameURL>
            </CustomerReviews>
        </Item>
    </Items>
</ItemLookupResponse>