I am developing application that support Nook Kindle. I have to specify my nook app link to Rate my app. For Kindle I Used "http://www.amazon.com/gp/mas/dl/android?p=pacakgeName" and for google play the link is "https://play.google.com/store/apps/details?id=pacakgeName".
Similarly is there and link to find my application by just giving the package name etc.
Thanks.
The Nook App store uses EAN to build the URL, not package name. EAN stands for Internation Article Number (renamed from European Article Number but the old abbreviation remains).
Template:
https://nookdeveloper.barnesandnoble.com/tools/dev/linkManager/{EAN}
For example:
https://nookdeveloper.barnesandnoble.com/tools/dev/linkManager/2940043865557
links to The Smithsonian Channel app with EAN 2940043865557.
More info:
Nook Developer Forum - Nook Dev Relations confirms we should use EAN to link, but URL examples don't work.
Corona Labs Forum - Correct URL example.