Today there was a question on SO, where the author was given an NP-complete problem during an interview and he obviously hadn't been told that it was one.
What is the purpose of asking such questions? What behavior does the interviewer expect when asking such things? Proof? Useful heuristics? And is it even legitimate to ask one if it's not a well-known NP-complete problem everyone should know about? (there's a plenty of them)
Completely legitimate to me. If you are Computer Science professional there are good chances that you can either argument informally why the problem seems to be hard, or (even better) provide a sketch of reduction from a known NP-hard problem.
Many real world problems eventually turn out to be NP-hard, and stackoverflow also has now and then questions about the complexity of a problem which turns out to be a difficult one (NP-hard, for instance). It is an important part of a CS professionals toolbox to be able to recognize and to argue for problems which are known to be difficult to solve.