Is it possible to place a label with text instead of barcode in a Coupon type pass? Something like this.
In the early betas of iOS6, it used to be possible to have barcode type of PKBarcodeFormatText
, but this never made it through to the production version.
It is now not possible to replace the barcode with text. The best you can do is to add a code and use the altText key to provide a legible string below the barcode.
From the Passbook Package Format Reference guide: