Get headlogin name from Master Page

How can I can the below HeadLoginName as specified below from the master page? (to save it a variable) Thanks

 <asp:LoginView ID="HeadLoginView" runat="server" EnableViewState="false">
                <AnonymousTemplate>
                    <a href="~/login.aspx" ID="HeadLoginStatus" runat="server">Log In</a>
                </AnonymousTemplate>
                <LoggedInTemplate>
                    Welcome <span class="bold"><asp:LoginName ID="HeadLoginName" runat="server" /></span>!
                    [ <asp:LoginStatus ID="HeadLoginStatus" runat="server" LogoutAction="Redirect" LogoutText="Log Out" LogoutPageUrl="~/logout.aspx"/> ]
                </LoggedInTemplate>
  </asp:LoginView>

enter image description here

Solution

Ended up getting username by using: System.Web.HttpContext.Current.User.Identity.Name

much simpler. Thanks