Publishing toolchain with asciidoc / markdown input, html / pdf output

I saw this related question about publishing toolchain but I know many people did lot of work to produce publishing toolchains recently.

One great example I found is this project from akosma.

Avdi Grimm shared his work with org-mode in this project

I know there are (should be) many others.

What I'm looking for, is a publishing toolchain with

asciidoc / markdown / textile / org-mode or latex input. I don't want xml input
pdf AND html output, epub output is not a requirement for me.

What I can

author templates in latex / html / css / js. again, no xml.
read and write ruby and shell scripts

Solution

Take a look at asciidoc, this is what O'Reilly has started using and it is a refreshing break from DocBook. I use asciidoc, the tools and support leaves a little to be desired, but there are people working to create better alternatives (that don't involve Python and the existing Docbook pipeline).

Check out this: https://github.com/runemadsen/asciidoc

EDIT 1/6/13: You also really need to check out AsciiDoctor. Dan Allen from RedHat has been spending a lot of time on this particular package and Ryan Waldron. I expect great things from AsciiDoctor as it is starting to emerge as a foundation for a bunch of important AsciiDoc documentation efforts.