CREATE TABLE `produtos` (
`sku` varchar(255) NOT NULL DEFAULT '',
`_store` varchar(255) NOT NULL DEFAULT '',
`_attribute_set` varchar(255) NOT NULL DEFAULT '',
`_type` varchar(255) NOT NULL DEFAULT '',
`_category` varchar(255) NOT NULL DEFAULT '',
`_product_websites` varchar(255) NOT NULL DEFAULT '',
`name` varchar(255) NOT NULL DEFAULT '',
`price` varchar(255) NOT NULL DEFAULT '',
`small_image` varchar(255) NOT NULL DEFAULT '',
`special_price` varchar(255) NOT NULL DEFAULT '',
`qty` varchar(255) NOT NULL DEFAULT '',
`min_qty` varchar(255) NOT NULL DEFAULT '',
`use_config_min_qty` varchar(255) NOT NULL DEFAULT '',
`is_qty_decimal` varchar(255) NOT NULL DEFAULT '',
`backorders` varchar(255) NOT NULL DEFAULT '',
`use_config_backorders` varchar(255) NOT NULL DEFAULT '',
`min_sale_qty` varchar(255) NOT NULL DEFAULT '',
`use_config_min_sale_qty` varchar(255) NOT NULL DEFAULT '',
`max_sale_qty` varchar(255) NOT NULL DEFAULT '',
`use_config_max_sale_qty` varchar(255) NOT NULL DEFAULT '',
`is_in_stock` varchar(255) NOT NULL DEFAULT '',
`notify_stock_qty` varchar(255) NOT NULL DEFAULT '',
`use_config_notify_stock_qty` varchar(255) NOT NULL DEFAULT '',
`manage_stock` varchar(255) NOT NULL DEFAULT '',
`use_config_manage_stock` varchar(255) NOT NULL DEFAULT '',
`use_config_qty_increments` varchar(255) NOT NULL DEFAULT '',
`qty_increments` varchar(255) NOT NULL DEFAULT '',
`use_config_enable_qty_increments` varchar(255) NOT NULL DEFAULT '',
`enable_qty_increments` varchar(255) NOT NULL DEFAULT '',
`_links_related_sku` varchar(255) NOT NULL DEFAULT '',
`_links_related_position` varchar(255) NOT NULL DEFAULT '',
`_links_crosssell_sku` varchar(255) NOT NULL DEFAULT '',
`_links_crosssell_position` varchar(255) NOT NULL DEFAULT '',
`_links_upsell_sku` varchar(255) NOT NULL DEFAULT '',
`_links_upsell_position` varchar(255) NOT NULL DEFAULT '',
`_associated_sku` varchar(255) NOT NULL DEFAULT '',
`_associated_default_qty` varchar(255) NOT NULL DEFAULT '',
`_associated_position` varchar(255) NOT NULL DEFAULT '',
`_tier_price_website` varchar(255) NOT NULL DEFAULT '',
`_tier_price_customer_group` varchar(255) NOT NULL DEFAULT '',
`_tier_price_qty` varchar(255) NOT NULL DEFAULT '',
`_tier_price_price` varchar(255) NOT NULL DEFAULT ''
) ENGINE=MyISAM DEFAULT CHARSET=utf8;
INSERT INTO `produtos` VALUES
('RBA01,,Default,simple,Resinas,base,\"Resina: Acrílica Base Água [01 Kg]\",18.9000,/r/e/resina_base_agua_thumb.png,14.9000,0.0000,0.0000,1,0,0,1,1.0000,1,0.0000,1,0,,1,0,1,1,0.0000,1,0,,,,,,,,,,,,,'),
Your values in the INSERT are inside '' and are a single string for that command.
To elaborate: the error
Column count doesn't match value count
means that a INSERT command don't have the same number of values and columns. In you example, the insert command is with the default value for columns as you didn't inform any, so it will try to insert data in all columns, but as you value are inside ' ', it's treated as a single string.