How to create a shortcut to run my application from start menu?

I have written nsis script.Using NSIS, how do I create StartMenu shortcut to run my application through this shortcut folder in Windows?. Following code working fine for opening folder using shortcut folder in STARTMENU.

CreateShortcut "$smprograms\my app\my shortcut.lnk" "c:\path\to\folder"

My question is,

Is there any way to run my application directly through this shortcut folder in STARTMENU?

Can anyone help me?

Solution

Here is an extract of an installer that creates both start and uninstall (if you generate the uninstaller while installing your program) shortcuts :

CreateDirectory '$SMPROGRAMS\${Company}\${AppName}'
CreateShortCut '$SMPROGRAMS\${Company}\${AppName}\${AppName}.lnk' '$INSTDIR\${AppExeName}' "" '$INSTDIR\${AppExeName}' 0
CreateShortCut '$SMPROGRAMS\${Company}\${AppName}\Uninstall ${AppName}.lnk' '$INSTDIR\${AppUninstaller}' "" '$INSTDIR\${AppUninstaller}' 0

The Company, AppName, AppExeName and AppUninstaller are defined once somewhere else in the script, so that some portions of the script are generic enough to be reused in several installers.