We are porting our Firefox toolbar to IE. I've heard horror stories of developers having their toolbars marked as Spyware or Adware by the various anti-Spyware companies, and then having an awful time trying to get them off the blacklists. What are the top things that we need to avoid doing so we don't run the risk of being marked as spyware. In case you are wondering, we are clearly not spyware, yet we do plan to access various API's, such as Twitter and Facebook.
Follow these guidelines and its highly unlikely that your toolbar will be marked as malware.