This question isn't really a programming question, so it doesn't exactly belong on Stack Overflow, so I apologise for that in advance, but there seem to be many questions like this round here, as there are many iPhone devs around here...
Is there anyone who has recently (like within the last 3 months) registered an Individual Apple Developer account? When you first logged into iTunes Connect, did it provide you with the opportunity to set the artist or ‘company’ name that appears above your app in the store (in search results, etc.), that isn't your legal name?
Previously with an individual account, your legal name appeared as the seller, however, you could set any name you wished to appear as the company name, but you could not change it afterwards. However, as corban said below, it is now apparently not possible to set a company name for an individual account, so if you want a company name, you will have to register a company account (and do all the related legal crap).
Yes, even with an individual account you are allowed to set a company/artist name when you create your first app in itunesconnect. This can be different from your legal name.
The legal name (with which you registered as a developer) comes up as the "Seller" of the app (below the app icon, in small print, in iTunes) whereas the artist/developer name is the name you enter in iTunesconnect and what shows up on the top in iTunes.