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emailhtml-emailemail-client

Is there any good reason to send a text version of HTML emails?


It's been years since I haven't seen, or heard of, any email client which wouldn't be capable of reading, and displaying, HTML.

I'm in the process of creating email templates for a new website, and wondering if it's worth the effort to try to provide a text version of every automated email sent.

To put things simply, is there still any good reason to send a text version along with HTML emails?


Solution

  • A text version will definitely reduce the likelihood of your message ending up in spam, and will be friendlier to user agents that can't or won't display HTML. A text version can be generated automatically from the HTML by most email libraries.

    Why purposefully alienate some users when the alternative doesn't cost any more work?