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navigationusabilityfooter

Large footer full of links, is it good?


I see really large footers on some popular sites with a lot of internal navigational links in them.

Are there usability studies or at least authoritative opinions on this topic?

Should I use large navigational footers in my future projects?


Solution

  • Footer links pro's & con's

    Pros: 1. Shortcut to pages 2. Navigation source on scrolling pages 3. Can give site overview (like site map)

    Con's: 1. Too many links are a waste of time & create clutter i.e. 7 +- 2 chunks is the limit 2. Indicates poor navigational structure (usually depth of navigation) - if users cannot find it with the main menu easily, you have bigger issues than footer links! 3. Very few users look for these links - usually only advanced users who are conscious of the purpose of these redundant links. Novices and newcomers to the site just wonder "do the links go to the same page?"

    I would suggest use them as short cuts to key pages & frequently navigated pages. Limit to approx 7 links.

    Some supporting literature:

    1. http://www.usability.com.au/resources/source-order.cfm/
    2. http://www.shimonsandler.com/category/usability/
    3. http://www.smashingmagazine.com/2009/06/17/informative-and-usable-footers-in-web-design/

    Better literature is available in usability papers & research. So if you researching this issue have a look at some academic output.