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facebookgoogle-tag-managerfacebook-pixelfacebook-conversions-api

Should I remove facebook pixel TAG after having facebook conversion api TAG?(both on GTM)


I created a web container and sever container, and I had created the facebook CAPI tag for tracking on the server container, I can see in the progress, it does not need to create a facebook Pixel.

but my current setup was retaining the facebook pixel tag on client side. I know facebook pixel is required for the facebook CAPI tag, but what about the facebook pixel tag on web container?

Because I can see the client side tracking may be affected by the anti-tracking feature, and server side works well. Should I remove the client side tracking, only do the tracking from server side?


Solution

  • Facebook itself recommends to not deploy a server-only implementation because you can lose many events that are "browser native", like PageView or ViewContent. The official recommendation is to adopt a redundant setup, sending events via both Pixel and Conversions API. Facebook has the ability to deduplicate events and you get more precise and optimized conversions.